Front of House™ Bear FOH T-Shirt - Black

What is your purpose in the world? The FOH™ PURPOSE collection explores this question through the Japanese concept of ikigai, which categorises our raison d’être into four fundamental aspects of inner life: what you love, what you are good at, what the world needs and what you can get paid for.

This new collection captures that balance through functional designs, a soft colour palette with vibrant accents and a variety of eye-catching prints that represent ikigai itself and its four principles.

The pink teddy bear on the back of the Bear FOH™ T-shirt represents the concept of "what we are good at" as a nod to FOH™ itself, which, thanks to the creativity and talent of its collaborators, has managed to turn its passion into something real and of high quality, in line with its principles. Made in Barcelona in 100% organic cotton, and garment dyed with pigments for that vintage effect, this relaxed-fit T-shirt also stands out for the ikigai diagram screen-printed on the chest and the brand label stitched on the hem.