Puma Suede

Puma Suede Shoes: much more than just a trainer

The story behind the Puma Suede is quite unique. These trainers have been a huge hit, going way beyond their minimalist leather and suede design. The Puma Suede has certainly made a powerful impact in the world of sports and music, but especially within African-American culture as a symbol of protest during the 'Black Power' salute at the 1968 Mexico Olympics. Athletes Tommie Smith and John Carlos publicly protested by wearing black gloves and the iconic black Puma Suede. This event propelled Puma to the top, as the phenomenon had a major impact on New York City and the rest of the world. They began to gain traction around the world as a symbol of urban culture and streetwear, but also as a symbol of protest, especially within the "Black Panther" movement, reinforced by the brand's logo. Smith even confessed that he had chosen to wear them on purpose, because they looked like him, he said. The Puma Suede is indeed a sturdy, unpretentious and bold trainer.

Discover the Puma Suede range for men and women at SVD UK

Even now, they are timeless. At SVD UK we have a wide range of Puma trainers, such as the Puma Suede Classic; the Suede Vintage, a more urban version that brings a touch of elegance with its breathable mesh upper; the Suede Mid, for lovers of high-top trainers; or the Puma Suede Platform, with a classic design that incorporates a platform sole. All these trainers are available in different colours: white, black, green, blue, red or burgundy. Why wait to wear your favourite Puma trainers, available for men or women! Browse our selection of trainers made just for you.