Founded by basketball legend Michael Jordan, the Jordan brand has redefined streetwear culture with its unique fusion of style, heritage, and performance. Born from the hardwood courts of the NBA, Jordan's vision spans beyond athletics into the realm of high-fashion, constantly evolving and setting trends globally.

Meet the Air Jordan Dawn (HM9931-600), a fashion-forward piece for those who like to make a statement. These basketball shoes in the striking Rust Pink colourway are set to turn heads in the Autumn/Winter 2025 season. Suitable for the discerning male sneakerhead, the Air Jordan Dawn effortlessly bridges the gap between classic sportswear and sophisticated style.