SVD x Le Coq Sportif R1000 “Energy Rooster”

Energy and dynamism are the main driving force behind our new partnership with Le Coq Sportif.

 

Our relationship with Le Coq Sportif grows stronger this season with a new drop, the R1000 “Energy Rooster”, ready to supply an extra dose of energy with the Dynactif technology.

 

First equipped on the LCS R1000, in 1991, the Dynactif consisted of two inserts—one in the heel and another one on the front of the midsole—that absorbed shock and maximized momentum: a design based on energy transfer that remains the foundation of racing shoes three decades later. 

 

Active and dynamic, the R1000 “Energy Rooster” sneaker from our last collaboration with Le Coq Sportif celebrates two anniversaries: our tenth birthday and the three decades of Dynactif technology and its extra boost, on which the partnership was based. The high dose of energy provided, enhanced by the vibrant and lively colors of the shoe, works like magic to get you moving on your day-to-day.

Le Grand Tetras, the iconic French brand founded in 1912, also joined the collaboration with the design of the “Energy Rooster”, a green water bottle that comes as a gift with the R1000. A symbol of production authenticity, a feature of the brand’s heritage.

Energy and dynamism are hence established as elements of change, an active participation in a world that questions the status quo. 

Enter now the raffle for the SVD x LCS R1000 “Energy Rooster”.

 

 

Directed by @paucarrete
Produced by @sivasdescalzo
DOP @juanjolsalazar
Dolly
Stylist @tanmore
MUA @barbaramattel
Art director @mariacarretecalvet
Talent @sergirenom
Dancer @marti.mula
 

 

 

SVD x Le Coq Sportif R1000 “Energy Rooster”