Founded in 1906, New Balance began with the simple vision of improving shoe fit. Today, this iconic brand is the perfect blend of function and fashion, cherished by athletes and fashion enthusiasts alike for its innovative approach and classic designs.

Meet the New Balance 990 V6 Made in USA (U990LT6). Designed for both men and women, this classic & retro sneaker is perfect for the Fall/Winter 2025 season, featuring a striking Inkwell colorway. Equipped with ENCAP® technology, it offers superior comfort and stability, thanks to its polyurethane heel cradle that enhances durability and cushioning. Inspired by running, the New Balance 990 is a timeless testament to performance-driven style.