Front of House™Bear FOH Crewneck - Black

What is your purpose in the world? The FOH™ PURPOSE collection explores this question through the Japanese concept of ikigai, which categorizes our raison d’être into four fundamental aspects of inner life: what you love, what you are good at, what the world needs and what you can get paid for.

This new collection captures that balance through functional designs, a soft color palette with vibrant accents and a variety of eye-catching prints that represent ikigai itself and its four principles.

The pink teddy bear that adorns the front of the Bear FOH™ sweatshirt represents the concept of "what we're good at" as a nod to FOH™ itself, which, thanks to the creativity and talent of its collaborators, has managed to turn its passion into something real and of high quality, in line with its principles. Made in Barcelona in 100% organic cotton twill, and garment dyed with pigments for that vintage effect, this relaxed-fit sweatshirt also stands out for the large logo screen-printed on the back and the brand label sewn on the hem.