The Swiss brand On began in the sports world a decade ago, with avant-garde designs. It is no coincidence that we find, among its founders, a world champion in Duathlon (Olivier Bernhard) and two technological products designers (David Alleman and Caspar Coppetti). The brand has evolved over time, moving from the mountains, a true source of inspiration and testing ground for many of its products, to the triathlon and running elite.
On Cloudnova
There’s never been a clear winner in the eternal war between sport and fashion for the role of inspiring element. As the realities changed, so did the needs of users, who are now demanding a new kind of comfort.
Many barriers have been broken this decade, the boundaries between the workplace, home, sport and leisure have been blurred, and the world needs new ideas. On's product approach has always relied on the mountain as inspiration -a constantly changing environment that demands new answers to be developed. The city, leisure or small trips, are also contexts that require constant change. And so they have become the inspiration for the new On Cloudnova, a sneaker that responds to new needs.
It is crafted on a CloudTec sole, designed to offer a soft landing, and features a molded Speedboard plate, adapted to lifestyle to create a natural oscillation that resembles the natural movement of the foot, and a rubber outsole that acts as a reinforcement where greater traction is needed. A cushioned heel tab, a new inner design that works like a shoe inside a shoe, and a custom shoelace configuration designed to improve flex and torsion for even pressure -they all make this sneaker an ideal fit for exploring the city. Smart comfort that saves energy with every step.
Ten years of Swiss technology summed up in a lightweight, cushioned sneaker designed to push the boundaries of performance and style. SVD introduces On in its catalog with two of its limited editions and the men's and women's versions.
