When Michael Jordan first laced up a pair of Jordan, his sneakers were still a long way from being available in stores around the world. Before they were first announced in October 1984 to April 1985, when they went on sale in only six cities, the only mortal who could wear a Jordan I was Michael Jordan himself. An unintentional strategy that made it easy for it to become the most wanted item. No doubt that Michael Jordan's style, dunks and 28.2 points average also helped.
As Nike prepared a massive July launch, the first six cities became a test bench. With sales 30 times higher than expected, they discovered that the Jordan I's were not only being used for basketball, but also as a fashion statement in Los Angeles and New York. And it wasn't just Nike that confirmed it.
With the Jordan tsunami in sight, other brands had time to prepare their anti-Jordan for the summer, with lighter and cooler models that were not designed for on-court performance. But for Nike, they were simply... Knock Off copies. Nike's response consisted in launching a special version of the Jordan I in canvas, with the same structure as the original Jordan but with some changes, in order to knock out the Knock Off. An inside joke that ended up being the name of the model and that appears in a very particular version of the wings logo.
After its launch in 1986, it became a silhouette almost forgotten and surrounded by myths. Its revival not only serves to recall the original colorways, but it also replicates some of the most desired collaborations such as this "Storm Blue", the latest arrival at SVD.
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