Every season adidas Spezial focuses its collection on subcultures; the summer of love of 1988, the influence of Jamaica on British style or acid house, always identifying the places and currents that have defined each era.
This time, it goes back to the late sixties, when a new culture associated with American soul music arose from the Mod movement, in which great hits were ignored and unknown authors were sought. The Northern Soul movement was baptized outside its origin, in London record stores that filled up when a team from Manchester or Birmingham visited the city.
