The new On Cloudmonster

sivasdescalzo and On Running present a digitally-warped campaign for the launch of the new Cloudmonster.

Transitioning from flat vision to virtual fashion, this campaign takes the best of both worlds and introduces a landscape you wouldn’t think possible.

Via digital techniques and 3D scanning, we have taken On Cloudmonster to a digital universe to highlight how the brand continues to innovate in the market.

Merging performance and style, with visually intriguing looks styled by Stephania Yepes. The result is strange yet futuristic.

Featuring the ultimate Cloudtec shape, the best cushioning and most efficient energy return to look and feel good. Available now at SVD.

The new On Cloudmonster