The materials had to be the main point of contact with its roots. The Blazer has a very direct relationship with consumers, who can relate their experiences through it.
To recall the feel of the original shoe, the materials used for the Blazer were maintained: leather with suede details on the toe cap, now revisited with elastic components.
The second step was to exaggerate its playfulness. It had to be easy to put on and take off, a concept that Nike has developed in its FlyEase line. For this occasion, they designed an elastic back piece and two tabs that allow you to get them on and off quickly.
With a classic shoe that's now easy to put on, what would be the next step? Push it to the limit, accentuating its key elements.
The Blazer's apparent simplicity makes it easy to identify the essential components that needed to be amplified: toe cap, laces, and Swoosh. The identifying Nike logo is magnified to evoke obscure '90s models. Who remembers the Air Grudge? As with many of these shoes, the huge asymmetrical Swoosh displays a dual personality, blatant on the outside and hidden under the eyelet on the inside.
The final touch is the outsole, inspired by the original Blazer, created for basketball and evolved for all-around use. The exaggerated textures not only use the aesthetic language of the JUMBO on the outsole, but also provide better grip on tricky surfaces, adapting to any conditions.
