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This year, we have reached a major milestone in bringing our community together by opening our first physical store in Dubai. In doing so, SVD will go on to become a global brand with operational headquarters in Europe and Asia, which will allow us to offer the best drops and the most exclusive collections to fit all markets and trends, creating unique and special experiences with the help of local talents and the community.
Our Middle Eastern adventure started a while back with @svdarabia, and now, with the opening of the new store, we will be able to provide a much more intimate and personalized shopping experience to all our customers in the Middle East.
The new flagship store is located in the heart of the Dubai Design District (d3) and it has been designed to showcase our best launches, host a wide range of events and experiences, and present new collaborations and exhibitions from internationally renowned artists and designers.
Since landing in the Middle East, we have been striving to bring SVD closer to the local culture. In D3, we set up the Arab Style Lab pop-up store, and now we're working together with adidas to host an event hand in hand with the skateboarding community. This is just the beginning. Stay tuned to catch all the surprises we have in store for you on our opening day in Dubai.
